TECHNOLOGY STRATEGY
Building the future is a creative act
APPLYING SHARP ANALYTICAL SKILLS
STRATEGIC TECHNOLOGY DEFINITION
From creating a comprehensive vision of the future, to identifying the right platform or mix of features for our client's digital product, we blend creativity and science to deliver an actionable strategic roadmap.
USER-CENTERED RESEARCH
Our approach transcends the standard questions and answers format by incorporating an entire journey mapping process, so we fully understand our clients' user needs,fustrations, and desires. This is how we uncover hidden opportunities.
INDUSTRY & MARKET ANALYSIS
We work diligently to understand the conditions of a given market/industry by keeping up-to-date on the latest reports. We utilize the SWOT Analysis as our primary strategic management framework.
CONCEPT VALIDATION
We employ the Kano Model to sense and anticipate which features will amaze and delight our clients' users, and which ones they will disregard. That way, we know before market-launch that we're delivering a valuable solution to the end-user.